How to get your business quoted by ChatGPT

To get your business quoted by ChatGPT, publish accurate information in crawlable HTML, allow the relevant crawlers to access it, and write direct sentences that answer the questions customers ask. Put your prices, opening hours, location, services, and customer fit on pages that are easy to find. Then keep those facts current.

Make sure ChatGPT can reach your website

ChatGPT cannot quote information it cannot access. Your key business details should appear in normal, crawlable HTML rather than only inside images, PDFs, videos, pop-ups, or a JavaScript widget that search crawlers cannot render reliably.

Check that your important pages load without a login and that your robots.txt file does not block the relevant crawlers. Open yourdomain.com/robots.txt and look for rules that disallow access to your main service, location, pricing, and About pages.

OpenAI uses a crawler called GPTBot for content that may be used to improve its models, and OAI-SearchBot for search features in ChatGPT. The exact systems and policies can change, so check OpenAI’s current crawler documentation before changing your file.

If you block GPTBot, your content will never be quoted by GPTBot. That is a legitimate choice. It is still a choice, and you should make it knowingly rather than inherit a blocking rule from a template.

Allowing a crawler is not a promise that ChatGPT will quote you. It only removes one barrier. You also need useful, clear content and a site that search systems can understand.

Write sentences an assistant can lift whole

A quotable sentence gives the answer in one piece, with the business name and the relevant detail included. For example: “Miller’s Plumbing repairs leaking taps, burst pipes, and blocked drains in Bristol and nearby areas.”

Avoid sentences that make an assistant assemble the answer from several vague sections. “We offer solutions for all your plumbing needs” says almost nothing. It does not name a service, location, customer, or outcome.

Use this pattern when writing service pages: “We provide [service] for [customer or situation] in [location], from [price or price range].” A barber could write: “The High Street Barber gives men’s haircuts for £24 and beard trims for £12 in Reading.”

Keep one main fact per sentence. Use ordinary words customers type into Google. “Emergency boiler repair” is more useful than “rapid domestic heating interventions.” Add the business name when a sentence might be copied without the surrounding paragraph.

Put the facts customers and assistants need in plain sight

ChatGPT needs specific facts to recommend or describe a business: what you sell, who it is for, what it costs, where you operate, when you are open, and what the customer receives.

• Prices: list the amount, currency, unit, and what is included. Say “£85 including VAT” or “from £85; materials charged separately,” not just “affordable prices.”
• Opening hours: include normal hours, appointment requirements, bank holiday changes, and the time zone if you serve people remotely.
• Location: give the full address, towns covered, delivery radius, or service area. “Serving the local area” is not a location.
• What is included: explain whether a quote includes labour, materials, delivery, consultation, revisions, installation, or aftercare.
• Who it is for: name the customer or use case, such as landlords, first-time buyers, restaurants with fewer than 50 covers, or dogs under 20kg.
• Proof and limits: state qualifications, guarantees, minimum order sizes, availability, and exclusions when they affect a buying decision.

Place these facts in the page text, not only in a contact form or an image of a price list. You can repeat the most important details in a short summary near the top and explain them in more detail lower down.

Use question headings that match real searches

Question headings help assistants match a page section to a customer’s request because they make the subject of the answer explicit. Write headings such as “How much does a boiler service cost in Leeds?” or “Do you deliver wedding cakes across Surrey?”

Put the direct answer in the first sentence below each heading. For example: “A standard boiler service costs £95 at Northside Heating, including a safety check and written report.” Follow it with exceptions, booking details, and supporting evidence.

• What does the service cost?
• What is included in the price?
• Where do you provide the service?
• How soon can customers book?
• Who is this service for?
• What happens after someone makes an enquiry?
• How does this compare with your other option?

Do not force every heading into a question. “Prices for commercial cleaning in Manchester” is also clear. The test is whether a reader can predict the answer from the heading.

Rewrite your About page so it contains evidence

An About page written like a brochure rarely gets cited because it contains praise and personality but few checkable facts. “We are passionate, innovative, and dedicated to excellence” could describe almost any company.

Replace broad claims with details an assistant can use. Say when you started, where you work, what you specialise in, who runs the business, and what makes your offer different. For example: “Oak & Iron Joinery is a two-person workshop in Sheffield, founded by Tom Ellis in 2018, making fitted oak shelving for period homes.”

If you claim to be the best, largest, fastest, or most trusted, explain the basis. “We have fitted 240 kitchens since 2021” is stronger than “we are Sheffield’s leading kitchen company.” A named award, registration, qualification, or review source can also help, provided it is current and verifiable.

Keep the human story if it matters. Just put the useful business facts first. An assistant can quote a specific fact; it cannot responsibly quote a slogan as evidence.

Keep every fact current

A wrong price quoted back to a customer is worse than no citation because it creates a direct expectation your business may have to correct. Review prices, hours, availability, service areas, and claims whenever they change.

Give each important fact an owner and a review date. A restaurant manager might check the menu and opening hours weekly. A consultant might review package prices each quarter. A tradesperson should update service areas and call-out fees as soon as they change.

• Show an “updated” date when prices, policies, or availability change often.
• Use the same price and service description on your website, Google Business Profile, social pages, and booking platform.
• Remove discontinued services instead of leaving an old page live with a vague disclaimer.
• Check seasonal pages before each season, especially Christmas hours, holiday rentals, and event services.
• Ask someone who does not know the business to read the page and tell you what they think the price and offer are.

Structured data can help search systems interpret details such as opening hours, location, products, and services, but it does not replace visible page text. Google has documented some structured data formats, while there is no guarantee that ChatGPT will use every markup type.

Expect a slow channel you cannot measure cleanly

ChatGPT referrals are usually a slow, uncertain channel, and many businesses will not be able to measure every time they are mentioned. A person may see your business in an answer, remember the name, and visit later by typing the address directly.

The traffic often comes from people who already know your prices or have a clear shortlist. That can make it valuable, but it may not produce a large visible spike in analytics. Check referral traffic where available, look for ChatGPT or chat.openai.com in your reports, and ask new enquiries how they found you.

Do not treat one citation as proof of success. ChatGPT can give different answers to similar prompts, its search behaviour changes, and it may cite a directory, review site, or another source instead of your own page. Focus on making the underlying information accurate and easy to verify.

Work through this checklist today

You can make a useful first pass in one afternoon by checking access, clarity, completeness, and freshness in that order.

1. 1.Choose your three most valuable customer questions, such as “How much is an emergency plumber in Bristol?”
2. 2.Open robots.txt and confirm that your key pages are not blocked; decide deliberately whether to allow OpenAI’s crawlers.
3. 3.Check that each important fact appears as selectable HTML text, not only in an image, PDF, or interactive widget.
4. 4.Write a one-sentence answer for each question and put it directly below a matching heading.
5. 5.Add exact prices, opening hours, location, inclusions, exclusions, and the type of customer you serve.
6. 6.Rewrite your About page with dates, places, people, specialisms, qualifications, and evidence instead of brochure language.
7. 7.Check that your website, Google Business Profile, booking system, and social profiles agree.
8. 8.Ask a colleague to find the price, service area, and booking method in under 30 seconds.
9. 9.Record today’s facts and set a calendar reminder to review them next month.

Tools such as Google Search Console can help you spot indexing problems, and a plain browser can confirm whether text is visible without clicking through a script-heavy interface. If maintaining these checks becomes repetitive, RubyFlow can help keep a site’s own copy aligned with the questions people search for, but the facts still need a human owner.

What should you do first?

Start with one high-value service page, make it reachable, answer five real customer questions, and verify every number. A clear page about “£95 boiler servicing in Leeds” is more useful than a vague attempt to optimise the whole website at once.